Our Story

We built the tool we wished existed.

We're engineers and parents. The parent apps available to help us understand our kids' digital lives were buggy, full of false alerts, and often just didn't work. So we started over.

Where we are

Minneapolis, MN

Founded

Early 2025

Platform

iPhone First

Most parental monitoring tools create noise. We've spent the last year listening to parents like you — and building around what they actually needed: clarity.

The Team

Years of experience in app design, data, and real human impact. Between us, we've built apps used by millions, made sense of billions of data points, and spent years studying how kids actually navigate the internet. We didn't come to this problem from the outside — we're parents who couldn't find the tool we were looking for.

Award-Winning App Developer

Our lead developer has shipped iPhone apps recognized by Apple and downloaded by hundreds of thousands of families. They bring the craft and care you'd expect from someone who treats every tap as a trust signal.

Data Scientist

With a background building recommendation systems at consumer-scale platforms, our data scientist knows how algorithms shape attention. They're applying that knowledge to help parents understand what their kids are actually seeing — not just what the apps report.

Adolescent Safety Advocate

Grounded in child development and digital well-being research, our advocate keeps the product honest. They make sure we're asking the right questions — not just the ones that are easy to answer.

How We Work

Principles we don't compromise on.

Clarity over surveillance

We surface what matters, not everything. Parents shouldn't need a second screen just to parse the first one.

Parents in the room

We build with parents, not just for them. Transparency in our product starts with transparency in our process.

Long-term thinking

We're not optimizing for engagement metrics. We're optimizing for families who feel more confident, not more anxious.

We read everything.

We're a small team and we genuinely want to hear from parents, researchers, and anyone who thinks there's a better way to do this.

Get in Touch